UFC Business Applied Project Essay Example | Topics and Well Written Essays - 2000 words

UFC Business Applied Project - Essay Example The technologies of Nokia have also been considered in the paper along with its impact on the targeted customers of the brand. Various practical strategies have been considered by Nokia in order to sustain in the market which has also been presented in the paper. From the study, it has been observed that Nokia implements different technology strategies for different countries based on the variances of the targeted customer groups. One of the key success factors achieved by Nokia in its global operations is its competency in developing appropriate technology strategies with due consideration towards the market requirements and trends. Table of Contents Executive Summary 2 Introduction 4 Mobile Phone Technology Evolution 5 Past, Present & Future of Nokia’s Technology Strategies 6 Brand Specific Case Study 8 Brand Strategy 10 Conclusion 11 11 References 13 Introduction The Caucasus regions include a number of countries like Russia, Georgia, Iran and Turkey. Among these, Russia an d Turkey are identified as the main target markets of Nokia. The reason behind Russia and Turkey are the targeted markets for Nokia among the Caucasus regions because the countries share huge population in comparison to Georgia and Iran. The customers of Russia and Turkey have more customer preference for Nokia with respect to Georgia and Iran. ... ched its business in the late 1980s Nokia has expanded its successful business in Turkey also offering target customers with a varied product range including Near Field Communication (NFC) and mobile phone accessories (Nokia, 2012a; Nokia, 2003). Similarly in the CIS region, Ukraine and Kazakhstan are the major targeted markets of Nokia. In the markets of Ukraine and Kazakhstan Nokia provides the customers with its updated technology products such as Nokia 808 Pure View and various kinds of popular applications. Customer service is important in these markets along with offering updated products at frequent intervals to its targeted customers (Nokia, 2012b; Nokia, 2012c). It is in this context that these regions have been identified to witness rapid technology evolutions in the mobile phone industry. With due regards to this fact, the prime objective of the paper is to identify the process through which technology evolution took place in the regions of Caucasus and CIS. The discussion will further intend to develop an understanding of the role played by Nokia in the process with regards to its brand strategies in these regions. Mobile Phone Technology Evolution The evolution of mobile phones instigated with the launch of 1st Generation (1G) mobile tools launched in the year 1978 and developed through the analogue system. The 2nd Generation (2G) mobile phones were launched in the 1990s. The mobile phones had Global System Mobile Communication (GSM) and the kind of service initially started from Europe. The 3rd Generation (3G) mobile phones were an added advantage to the then available systems. The 3G technology bought facilities like video, audio and graphics application. The purpose behind developing 3G technologies was to set up a single network other than different

A review of three models of communication and group behaviour and Essay

A review of three models of communication and group behaviour and their application to practice in a class room - Essay Example Usually, it is not only depended on the sender to depict the meaning of any communication, the receiver plays a major role in the out come of it. The message send by the sender may not be interpreted the same way it was intended. Hence communication or expression goes a great way towards determining how the expressions are interpreted. Flaw in communication or incomplete communication may affect the purpose of communication and can result in damaging the consequences. Karl Popper said about this issue, â€Å"it is impossible to speak in such a way that you cannot be misunderstood.† Thus, effective communication is important in every walk of life be it professional, personal or social. Not everyone is able to express themselves and in this manner and the significance of communication should not be ignored. The communication process includes the following components: sender, message, encoding, receiver, decoding and feedback. There are different models which describe the basic p rocess of communication. All such models of communication aid to elucidate the kind of interaction and serve as a valid means for illustrating the findings related to research (Narula, 2006). Such models are a tool by which researchers, practitioners, and students can demonstrate their ideas about what they believe to be the most essential features of communication. A brief appraisal of these communication models will help to get a better understanding of their applicability in the classroom setting. The Transmission Model of Communication is a highly acclaimed model of communication developed by Shannon and Weaver (1949). It is a model of communication which reduces message to a process that transmits information. The model includes five elements; a source of information, the transmitter, a channel, receiver and a destination where the message arrives (Flensburg, 2009). According to Daniel Chandler(2007) this model is not the best example for communication as it does not include a two way communication rather is based only on getting the message across to the receiver which can result in technical problem such as uncertainty of how accurately has the message been transmitted. Another problem which can be faced in this model of communication is the semantic error that means how precisely the meaning of the message is covered. Above all the problem, of effectiveness is really important; the sender would not be able to confirm that how effectively the message has affected the behavior of the receiver. This model is definitely one of the simplest models of communication but it carries around the major issue of â€Å"one way model†. It brings uncertainty to the sender of the purpose of the communication being served or destroyed. The whole concept of communication revolves around the feedback; which is a two-way communication model. If we analyze this model in a class room scenario, it is impossible for a teacher to give the lecture to students without know ing that whether her message has been understood by the students or not. She might even face the transmission error considering that the students are unable to understand her language. Chances of semantic error are very much possible in a classroom session as the teacher might be explaining to her level best